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Journal of Multi Business Model Innovation and Technology

Editor-in-Chief: Peter Lindgren, Aarhus University, Denmark


ISSN: 2245-456X (Print Version),

ISSN: 2245-8832 (Online Version)
Vol: 1   Issue: 2

Published In:   February 2013

Publication Frequency: Triannual


Search Available Volume and Issue for Journal of Multi Business Model Innovation and Technology


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Persuasive Business Models


Peter Lindgren 1, Morten Karnøe Søndergaard2, Mark Nelson3, and B. J. Fogg3

1Department of Mechanical and Manufacturing Engineering, Denmark
2Department of Learning and Philosophy Aalborg University, Denmark
3Center for Persuasive Technology, Stanford University, California, USA

Abstract: [+]    |    Download File [ 342KB ]

Abstract: This paper will look into how persuasive technologies can be applied into business models in specific business models that apply change in social, society and ecological behavior. We look at which of these business models succeed and which do not and address what abilities and triggers we might increase to change not only attitude but also behavior, when applying business models based on positive ecological, social and society behavior. Focusing on a well-established step-wise persuasion innovation process we start out by identifying past experiences with these types of business model and micro-payments introduced to support change in ecological, social and society behavior. The pivotal question being, how we get people to make a micro-payment when supporting Business Model´s applying positivesocial, society and ecological behavior.

Finally we will brush-upon, how the suggested persuasive business models in a business model context, might also be adapted into other business models and lines of behavior with similar feats. In context of the latter, it is suggested, that there is a potential new business model eco-system on the rise in this field. In order to counteract these effects and create leverage the idea of performing a bundle of business models – a multi business model approach - with persuasive technology embedded is introduced.

Keywords: Persuasive business models, Multi business models Business Models and micro-payments, Business Models and social capital, business model eco-system, persuasive technology

Global Business Model – a step into a liquid business model


Kristian Bonde Pedersen1, Kristoffer Rose Svarre1, Dmitrij Slepniov1, and Peter Lindgren2

1Center for Industrial Production, , Aalborg University, Denmark.
2Department of Mechanical and Manufacturing Engineering, Denmark

Abstract: [+]    |    Download File [ 556KB ]

Abstract: The purpose of this paper is to uncover how globalization affects the concept of business model (BM) and business model innovation (BMI). BM and BMI theories will be related to two business cases—IBM and Boeing—to support the authors’ conceptualization of the future evolution of BMs and BMIs in relation to globalization.

The paper proposes that BMs should not present a snapshot of a business’s present or future way of operating BMs when compared to globalization. It is deemed that a definition of a global business model (GBM) is needed to embrace the opportunities and challenges created by globalization. It is furthermore suggested that a GBM should be agile and dynamic in order to create a sustainable GBM which will suffice in the new globalized world. A liquidized BM that refers to the non-static appearance of future BMs is proposed.

The amount of literature concerning BMs and globalization has increased in recent years. However, literature based on the relation among the two areas is considered limited. The paper attempts to fill this gap in literature.

The paper focuses on the following research question:
  • "How can a global business model be defined?"

Keywords: Global business model, Liquid business model, Globalization, Business model, Business model innovation, Sustainable business models

Conceptualizing Strategic Business Model Innovation Leadership For Business Survival And Business Model Innovation Excellence


Peter Lindgren1 Maizura Ailin Abdullah2

1Department of Mechanical and Manufacturing Engineering, Aalborg University
1The Royal Institute of Technology (KTH) in Stockholm, Sweden.

Abstract: [+]    |    Download File [ 147KB ]

Abstract: Too many businesses are being marginalized by blind "business model innovations (BMIs)" and simple "BMIs". As documented in previous research (Markides 2008, Lindgren 2012), most businesses perform BMIs at a reactive level i.e. perceiving what the market, customers and network partners might want rather than what they actually demand.

Few businesses have the ability to proactively lead BMIs and on a strategic level lead BMIs to something that fits the business’s long term perspective (Hamel 2011). Apple, Ryanair, Facebook, Zappo are some businesses that have shown BMI Leadership (BMIL) in a proactive way - and more importantly, as some examples of first level BMIL. The overall aim of the BMIL is to prevent businesses from being marginalized by the BMI and thereby to optimize the business’s total BMI investment.

The literature research and case research we studied gave us some important inspiration, themes and baseline for conceptualizing BMIL and to formulate a framework proposing the BMIL strategy process. It also points to some of the requirements that should be taken into consideration and included to become successful via the BMI.

The paper focuses on the following research question:
  • "How can businesses gain strategic advantage and learn business survival via BMIL?"

Keywords: Business model innovation, Business Model Innovation Leadership and management

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