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Journal of Multi Business Model Innovation and TechnologyJournal merged with NB!ICT from 2019

Editor-in-Chief: Peter Lindgren, Aarhus University, Denmark


ISSN: 2245-456X (Print Version),

ISSN: 2245-8832 (Online Version)
Vol: 1   Issue: 3

Published In:   June 2013

Publication Frequency: Triannual


Search Available Volume and Issue for Journal of Multi Business Model Innovation and TechnologyJournal merged with NB!ICT from 2019


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The Business Model Cube


Peter Lindgren and Ole Horn Rasmussen

Department of Mechanical and Manufacturing Engineering, Denmark

Abstract: [+]    |    Download File [ 6763KB ]

Abstract: The amount of literature concerning business model (BM) has increased in recent years (Zott 2010, Teece 2010, Krcmar 2011). A definition and a generic language of the BM have been long under way. Many of the existing BM frameworks are not empirically tested but are just BM concepts, which lead to a large variety of definitions in scholarly and practical literature.

A commonly accepted and generic language of the BM is therefore highly needed to embrace the opportunities but also challenges of business models and business model innovation (BMI). A commonly accepted BM language will enable the BM research to take one step further to become an accepted academic theory.

The paper attempts to fill in a piece of this gap in BM literature by proposing an empirically tested framework and language of BM by answering the research question:
  • "What are the dimensions of any business model?"
This paper proposes that any business model has seven generic dimensions. The purpose of this paper is to verify and describe these dimensions. Previous BM concepts and related academic frameworks are compared to these seven dimensions.

A BM Cube is finally proposed as a generic framework for working with any business model. The BM Cube presents a new approach and framework to BM literature. Two case studies are used to show how the BM language and the BM Cube can be used in practice. The case study empirically documents the existence of the seven dimensions and that the BM Cube is useable when mapping "TO BE" and "AS IS" BM's.

Keywords: Business model Cube, Business, Business model, Business and Business Model language, Business Model levels

Sustainability - A key business value of the 21st Century


Annabeth Aagaard

University of Southern Denmark

Abstract: [+]    |    Download File [ 657KB ]

Abstract: Since the early 1990’s, corporate responsibility (CR) has attained prominence in the political and business agenda in response to corporate scandals and the realization that development centered only on economic growth paradigms is unsustainable. This increasing need for a more pro-active role by states, companies and communities in balancing economic growth with environmental sustainability and social cohesion has motivated the following three interlinked concepts: corporate social responsibility (CSR), Corporate sustainability (CS) and corporate governance (Katsoulakos, T. & Katsoulacos, Y., 2006).

The Corporate Social Responsibility (CSR) field presents not only a landscape of theories but also a proliferation of approaches, which are controversial, complex and unclear (Garriga, E. & Melé, D., 2004). Despite numerous efforts to bring about a clear and unbiased definition of CSR, there is still some confusion as to how CSR should be defined (Dahlsrud, 2008). Many ambiguities surround the concepts of sustainability and CSR, including what business activities count as responsible behaviors (Vogel, 2009). Therefore, the central questions asked in this chapter relate to the concepts of sustainability and CSR and how they can be applied as key business values in organizations.

River Publishers: Journal of Multi Business Model Innovation and Technology<sup><font color=#f91b02>Journal merged with NB!ICT from 2019</font></sup>