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Journal of Multi Business Model Innovation and Technology

Editor-in-Chief: Peter Lindgren, Aarhus University, Denmark

ISSN: 2245-456X (Print Version),

ISSN: 2245-8832 (Online Version)
Vol: 4   Issue: 3

Published In:   September 2016

Publication Frequency: Triannual

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Telecom Operators’ Business Model Innovation in a 5G World

Sriganesh K Rao and Ramjee Prasad

Department of Business and Technology, Aarhus University, Herning, 7400, Denmark

Abstract: [+]    |    Download File [ 264KB ]    |   Read Article Online

Abstract: Business models describe the rationale of how organizations create, deliver, and capture value. Evolving consumption patterns, advent of social media and emerging opportunities in new sectors fuelled by 5G Technologies, will render the current Business Models unviable and would create a need to innovate new Business Models. It is important for Telecom Operators to keep their business model innovation under continuous review. So, what business models should Telecom Operators consider? What opportunities does the future offer – and what threats?

This paper discusses the impact of 5G Technologies on Business Models – The need to plan highly cost-effective offerings that support exponential increase in network demand, higher data rates and volumes, lower latency and greater power efficiencies. It discusses as to how should Telecom Operators differentiate their businesses in 5G. The impact of Over-The-Top (OTT) player offerings on the Operators’ Business Models are analysed in detail and the various Business Models that Operators could adopt to meet their strategic objectives are discussed.

Keywords: Business Models, Business Model Innovation, 5G Technologies, IoT/M2M, Over-The-Top (OTT).

Radical and Disruptive Telecom Projects Based on Business Model Innovation

Tsvetoslava Kyoseva1, Peter Lindgren2 and Vladimir Poulkov1

1 Faculty of Telecommunications, Technical University of Sofia, blvd. Kliment Ohridski 8, Sofia, Bulgaria
2Aarhus University, School of Business and Social Sciences, Birk Centerpark 15, Office: CGC LAB, DK-7400 Herning, Denmark

Abstract: [+]    |    Download File [ 2248KB ]    |   Read Article Online

Abstract: Every Business Model Innovation (BMI) at a given moment reaches its tipping point of Innovation, from which the inevitable outcome is the reversion resulting from the saturation of the Business Model Ecosystem (BMES) by value propositions (products, services, processes and technologies). This paper explores Business Model Innovation in the telecommunication industry and how it struggles to pass this tipping point via different kind of BMI with a special focus on initiatives of Radical and Disruptive BMI. Furthermore, it covers an analysis related to the evaluation of the radicalness and disruptiveness of new coming value propositions with focus on the businesses’ Business Models (BMs), their related value propositions and technology innovation characteristics. As part of the research different businesses in the telecommunicationBMESare approached with set of questions and the results are analysed in two scenarios: Technological and Business Model Innovation characteristics, which have been the key impact on the Telecommunication BMES in terms of identified radical and disruptive BMI.

Keywords: Telecommunications, Disruptive and Radical Business Model Innovation.

A Pragmatic Business Approach to a Novel Aerial Radio Architecture, SIIARA

Purnima Lala Mehta, Ambuj Kumar and Ramjee Prasad

Department of Business Development and Technology, School of Business and Social Sciences, Aarhus University, Herning, Denmark

Abstract: [+]    |    Download File [ 3722KB ]    |   Read Article Online

Abstract: The future wireless communications are expected to offer a variety of new technologies and services to the mass subscriber base. Innovative solutions for alternate mobile network infrastructure is likely to become a much-needed modification in the future to accommodate the challenges of ultra-dense HetNets related to dynamic service needs of mobility-driven mass network users. Previously, we have proposed a novel Aerial Radio Architecture, as an alternate network to the ground infrastructure to operate under network congestion scenarios. Until now, there has not been much business model innovation related to the mobile network infrastructure. The focus of our study is to insinuate business pragmatism to our proposed concepts of Aerial Radio Architectures and scrutinize from a business point of view. In this paper, we propose and discuss the need to shift from the classic business modelling to pragmatic business modelling through a Persuasive and Disruptive business technology approach. We aim to give an insight to the business perspective by illustrating multiple business case scenarios through the Business Model Cube with the goal of creating business and enhancing revenue growth rates to the network service operators.

Keywords: Network infrastructure expansion, mobility-driven mass users, Aerial Radio Architecture, Persuasive and Disruptive business approach, Business Model Cube.

GDPR Regulation Impact on Different Business Models and Businesses

Peter Lindgren

Department of Business Development and Technology, Aarhus University, Herning, 7400, Denmark

Abstract: [+]    |    Download File [ 123KB ]    |   Read Article Online

Abstract: The new GDPR regulation causes several business economic and customer service challenge to different businesses in different business model ecosystems. The paper address 3 different business case examples out of 11 cases, shows and discuss some of the challenges and business model impacts related to European GDPR regulation. 3 research questions are discussed on behalf of our empirical data collected in the case materials Where will and will the GDPR influence the relations part of BM’s and relations between BM’s?Will GDPR influence the ability for businesses to do OBM and OBMI, which have had much research attention lately?Will the GDPR influence the generic construction of the BM and will the new GDPR influence future incremental and/or radical BMI?

Keywords: GDPR, Open Business Model Innovation, Multi Business Model Innovation.

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